
"ALPENCOLA" born on the summit... The sun was high above the mountain peaks, the air was warm, and we did what we've always loved: get out into nature. Hiking boots on, backpacks on, and up the mountain. We hiked across lush alpine meadows, past fragrant herbs, wildflowers, and old mountain huts. With every meter of altitude gained, the air became clearer. All we could hear was the clanging of cowbells, the rustling of the wind, and the babbling of a small mountain stream. After several hours of climbing, we came to an ice-cold mountain spring. Crystal-clear water flowed directly from the rock. We sat down in the grass, drank from the spring, and savored the moment. And it was right there that the question arose that changed everything: Why isn't there a natural cola that truly comes from Austria? A drink that doesn't taste like artificial ingredients. A cola that embodies the freshness, purity, and power of the Alps. We gazed at the meadows surrounding us—full of natural herbs that have thrived in the Alps for centuries. And then the idea struck: What if we created a cola that tasted like adventure? A cola from the Alps, made with Austrian spring water, with select meadow herbs, with vitamins, and with the feeling of freedom, nature, and authentic origin. By this mountain stream, a spontaneous idea became a vision. Back in the valley, a long journey began. We experimented with recipes. We tried a wide variety of herbs. We experimented with vitamins. We spoke with producers. We discarded countless approaches. We started all over again. Our goal was clear: To develop a cola that is different. More honest, more natural, more Austrian. After countless tests, long nights, and countless tastings, the moment had finally arrived: Alpen-Cola was born. Austria's first cola from the Alps – with meadow herbs and vitamins. A drink for those who want more than the mainstream. For people who love nature. For explorers. For those who forge their own path. Each bottle reminds us of that summer day in the mountains. Of the spring. Of the meadows. Of the moment when a simple hike turned into a great idea. From the Alps. For those who want to drink adventure.
THE IDEA
THE NAME
The attactive name "AlpenCola" "I am from Austria" was created after much deliberation. The word "Alps" is known worldwide, pronounced universally, and clearly associated with clean water, fresh air, and unspoiled nature. Everyone already knows the word "Cola." To give the name a modern and vibrant feel, a girl in a traditional dirndl was chosen, along with the classic 0.33l can. Since AlpenCola stands for traditional values, it was clear that we also wanted to produce a Kids Cola for children. Caffeine-free, with less carbonation, and in a 0.25l can featuring a rabbit, AlpenCola Kids was born.
The concept
The concept is entirely new, designed by us, the founders and owners Eva Ch. Prader and Eugen Guglia. We have been intimately familiar with the Alpine world, its majesty, and its recreational and economic significance since childhood. This is reflected in the design, which incorporates typical motifs from our beautiful and world-renowned Alpine region. The various test results have more than confirmed the positive aspects of the design and taste. We were convinced by the result. The power of the mountains can now not only be admired, but also experienced in a drink: ALPENCOLA.

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